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No Noise: commercialising anti-consumerism

January 14, 2013


(Selfridges – No Noise and De-Branded Design)

Looks like I’m not the only one thinking about information overload and the increasing demand on our attention spans.

Selfridges have created a whole space dedicated to quietness – hoping to create a more relaxing shopping experience.  It’s an interesting concept – meditation pods and quiet spaces in a retail environment – and only an environment like Selfridges could pull this off.

Part of this is their ‘Quiet Shop’ where:

“Some of the world’s most recognisable brands have taken the symbolic step of removing their logos in our exclusive collection of de-branded products”

The problem being that most of them are so recognisable as brands that they haven’t de-branded simply by removing the name.  In fact, the whole thing feels like a bit of a gimmick – commercialising anti-consumerism and turning these branded-yet-not products into collectors items in their own right.

I wonder if they’ve done special yellow bags with no writing on them?

2 Comments leave one →
    • January 15, 2013 9:14 am

      Aaaah, they haven’t missed a trick. It still feels like a bit of an odd thing for a retailer to do. Good job most people would know where the bag was from, even without the words…

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