Interactive everywhere?

I was in KFC a couple of days ago.

Admittedly I’m not in there very often, so maybe this has been happening for a while – but the displays behind the tills with the menu on caught my eye.

There was a mix of static menu cards, and video screens that showed the products being made – but the thing that I found surprising was that I couldn’t tell the difference in how they looked between the static and the moving screens.  It was like a piece of point of sale was suddenly animated, rather than being obvious that it was a TV screen.

(New packaging from Bombay Sapphire)

I wonder how far these will go – especially as Bombay Sapphire has just launched packaging that will light up in consumers hands as they pick it up.

Things like this help messages get stand out now … but when everyone is doing this will the shelves and shops just be so full of moving messages that we won’t notice them anymore?