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Interactive everywhere?

October 18, 2012

I was in KFC a couple of days ago.

Admittedly I’m not in there very often, so maybe this has been happening for a while – but the displays behind the tills with the menu on caught my eye.

There was a mix of static menu cards, and video screens that showed the products being made – but the thing that I found surprising was that I couldn’t tell the difference in how they looked between the static and the moving screens.  It was like a piece of point of sale was suddenly animated, rather than being obvious that it was a TV screen.

(New packaging from Bombay Sapphire)

I wonder how far these will go – especially as Bombay Sapphire has just launched packaging that will light up in consumers hands as they pick it up.

Things like this help messages get stand out now … but when everyone is doing this will the shelves and shops just be so full of moving messages that we won’t notice them anymore?

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2 Comments leave one →
  1. October 18, 2012 2:21 pm

    Reblogged this on The Social Pioneer.

  2. ADPR 2 Blogger's Blog permalink
    October 25, 2012 12:44 pm

    Reblogged this on Lisa . S . COGC and commented:
    I think you are right. High tech packaging and digital POS will become increasingly popular as retailers and brands compete to attract customers who are used to digital media. Thought provoking stuff.

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