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How long does a good idea take?

December 13, 2011

Forget X Factor, Strictly, or I’m a Celebrity.  Genuinely my favourite thing on TV recently has been Frozen Planet.

And, judging from the way my Twitter stream has been filled with comments about polar bears and stone stealing penguins, I don’t think I’m alone… these days nearly 8 million viewers and a 31.4% share of audience at the peak of the series is not to be sneezed at.

It’s not just because it ended with this, beautiful, piece of cinematography:


The best thing (beyond even cute penguins and baby animals) for me has been a chance to see these places that I’d assumed were pretty barren and marvel at just how full of life they are.

And, as part of that, a chance to get to understand some of the weird and wonderful ways that life has adapted to be able to survive (and thrive) there.

An idea that I’ve been toying with for a while concerns just how well designed nature can be.  I was fascinated by this article from the BBC back in October that looks at how biomimicry is big in design terms.  Not just becuase there are some brilliant inventions in there (glass inspired by spider webs to stop birds flying into it?!)

There’s a bit in there that really puts things in perspective as well:

“It is important to look at nature – after all, it has had 3.8 billion years to come up with ideas”

One to remember when a client wants you to solve all of their problems in less than a week…

One Comment leave one →
  1. tom permalink
    December 19, 2011 6:40 pm

    Or maybe, nature has come up with billions and billions of ideas, what we see are the best ones 🙂

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