No Noise: commercialising anti-consumerism
(Selfridges – No Noise and De-Branded Design)
Looks like I’m not the only one thinking about information overload and the increasing demand on our attention spans.
Selfridges have created a whole space dedicated to quietness – hoping to create a more relaxing shopping experience. It’s an interesting concept – meditation pods and quiet spaces in a retail environment – and only an environment like Selfridges could pull this off.
Part of this is their ‘Quiet Shop’ where:
“Some of the world’s most recognisable brands have taken the symbolic step of removing their logos in our exclusive collection of de-branded products”
The problem being that most of them are so recognisable as brands that they haven’t de-branded simply by removing the name. In fact, the whole thing feels like a bit of a gimmick – commercialising anti-consumerism and turning these branded-yet-not products into collectors items in their own right.
I wonder if they’ve done special yellow bags with no writing on them?
yep, debranded yellow bags too http://nonoise.selfridges.com/?section=video&cm_re=HP-_-HotSpotCTA-_-noNoiseVid
Aaaah, they haven’t missed a trick. It still feels like a bit of an odd thing for a retailer to do. Good job most people would know where the bag was from, even without the words…